Personal Reflections on the Decision-Making Process of a Mobile Company Which Decided to Entirely Change Their Product Line

Nirmal Acharya

MBA Scholar, University of Newcastle, Melbourne, Australia Google Scholar More about the auther

, Abhishek Sharma

PhD Scholar, Swinburne University of Technology, Melbourne, Australia Google Scholar More about the auther

, Padmaja Kar

Asst Sales Manager, Zerodha, Hyderabad, India Google Scholar More about the auther

18.01.027/20180603

10.25215/0603.027